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Pivot

completely CHANGE the WAY in which one does something.

“Where we are going, someone else is there and/ or has been there. Where we are now is where someone else will be.” - Dwight Thompson

HUB-

the effective center of activity, purpose, region, or network that revolves from its activity, mission and authority. It’s a curated collection of content on a specific belief or subject. It’s a HOUSE of information and other forms of content that allows those who connect to take a deep dive into a specific area in which the brand is an expert or has authority.